Raise a Yeti to Stanley

COMMENTARY

HANABA MUNN WELCH

Yeti, Yeti, Yeti. Weren’t we getting significantly overloaded with the big name in insulated mugs, tumblers and ice chests?

The Yeti brand was poised to become a generic word like Kleenex, Frigidaire and Hoover. (Not that I’m old enough to remember Hoover. If you aren’t either, look it up.) Just in the St. Nick of time along came Stanley.

The competitor gave Yeti a run for…