HERE IT IS On July 8, our crew traveled through Joseph City, Arizona, to visit the famous Jack Rabbit Trading Post and snap a photo of its iconic billboard. | TEXAS SPUR
THERE IT WAS On July 21, a desert storm through the Joseph City area destroyed the original sign; Cindy and Tony posted this image on their Facebook page during the night. | COURTESY PHOTO
HEREHEIS The Jack Rabbit’s ownTony Jaquez crafted a miniature replica sign for us denoting 634 miles from our own headquarters in Spur, Texas, to here. | TEXAS SPUR
THERE IT IS AGAIN But by the morning of July 22—boosted by hundreds of shares on social media and an appeal for help by the Jaquez’ daughter Izzy—volunteers had showed up to help, and contribute to a GoFundMe for materials. | COURTESY PHOTO
HEREWEARE Kay and Barbara with our own sign to remind us the distance from back home to the Jack Rabbit. | COURTESY PHOTO
Some things multiply along the Mother Road.
Unlike miles on the odometer— which roll up at a regular rate depending on our speed—signs and souvenirs seem to accrue exponentially.
Scads of them bear that famously recognizable “Route 66” shield—a marketing bonanza for stores of all sizes along 2,448 miles of highway and beyond. During this Centennial year, that mark is a particularly profitable one to…
